BatBass Magazine Ad

This was definitely one of the more unusual magazine ads I’ve ever had to create. It was one of those situations where I had to actually get on the phone with the creative director (who worked out of Colorado Springs at the time) and make sure I was understanding him correctly. In short, at one point during the race at the Bristol Motor Speedway, the Bass Pro Shops car would spin its wheels to perform a burnout.

This process would begin filling the area around it with smoke where in which the “BatBass” logo would be projected, obviously inspired by the DC Comics character Batman, of which I am a big fan, so this actually ended up being a lot of fun.